If you don't know who "The Bear" is, you're either are too young or you had too much of his product in the 60's!
Think "Purple Haze" and listen to The Master's tribute to the man who help change the world's consciousness (or at least a generations'), inspire some many of rock-n-roll's greatest, and was largely responsible for the Wall of Sound:
Ah! - the olden days.
See also The Bear's self-penned biographical notes or browse through his essays. If you're too lazy but still want more, his wikipedia page is here and the San Francisco Chronicle has a good article from 2007