Wednesday, 22 December 2010

Magnetic Island's monumental marketing opportunity

As I've noted before, there is a bit of a buzz around about building a monument to Wikileaks founder and former island hippie Julian Assange. Magnetic Times editor, George Hirst has even offered a first design option although I must admit to being a bit taken by Rolf's suggestion of one of those "cutsie little boy peeing sculptures" (see comments).

Magnetic Times also has a poll at the bottom right of their front page asking Should Magnetic Island commission a sculpture to celebrate the achievements of Julian Assange? With 385 votes so far 98% responses have been positive.

And I see that The Magpie's Nest has seen some "ripper marketing opportunities" in Assange's association with Maggie island - including the tourism pitch: `Want a tan like Julian Assange's? Holiday on Magnetic Island - in the rainy season!' - an increasingly accurate xmas tag given the forecasts!

I reckon that both local scholars are on to something here.  If you consider the potential value in niche tourism Maggie Island could be sitting on a marketing goldmine (Checkout for example the 12-day Lord of the Rings tour of NZ).

But when you think of the types of people who might come to visit the childhood home of Assange, I think that any monument would need to be able to be visited in all anonymity and would need to include a free and highly encrypted wifi connection and highly secure server.  Sorry George and Rolf but I'm not sure that electricity and water are going to work!

PS: Don't forget to vote on the Magnetic Times poll.  You can also join this Facebook group if you're into that sort of thing.

No comments: