Monday, 21 March 2011
Posted by Island View at 11:52 am
But today comes the clincher. The New York Times has announced its digital pricing strategy and it's gonna cost you just $15.05 (AUD) a month to read one of the most prestigious rags in the world over your breakfast.
But, if you're still hungry for real news after reading the product of over 600 journalists and some of the best commentators in the world, you can also purchase a digital copy of our very own Townsville Bulletin for a measly $30 a month!!
Either the Bully's local management is just plain commercially stupid (we have written about that quite a bit - 97 times in fact - as of course does former 'insider' The Magpie) or Murdoch is setting them up to see just how quickly a paper can die in the digital age.
My guess is that it's the former.
Postscript: Should the Bully wake up and drop their digital prices anytime in the next year or so, I of course will take full credit :-)