Monday, 21 March 2011

The Townsville Bulletin - Murdoch's very own digital kamikaze?

(Too) Much has been written about the likely success of Murdoch's plans to turn his newspapers into online earners and I have to admit that for some time I've been meaning to add to that debate with some pithy localised comment like "the Townsville Bulletin can't even get people to buy it's hard copy edition - why would they buy its crap in digitalised form?"

But today comes the clincher.  The New York Times has announced its digital pricing strategy and it's gonna cost you just $15.05 (AUD) a month to read one of the most prestigious rags in the world over your breakfast. 

But, if you're still hungry for real news after reading the product of over 600 journalists and some of the best commentators in the world, you can also purchase a digital copy of our very own Townsville Bulletin for a measly $30 a month!!

Either the Bully's local management is just plain commercially stupid (we have written about that quite a bit - 97 times in fact - as of course does former 'insider' The Magpie) or Murdoch is setting them up to see just how quickly a paper can die in the digital age.

My guess is that it's the former.

Postscript: Should the Bully wake up and drop their digital prices anytime in the next year or so, I of course will take full credit :-)

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