As an olive oil lover, I was glad to see news that the Australian Olive Association is to introduce national standards for olive oil labelling within the next 12 months.
Contrast this responsible action of the local olive oil industry with that of multi-national big tobacco who "is hoping a new multilateral free trade agreement will enable it to sue the federal government if Australia introduces plain packaging for cigarettes in mid-2012 as planned."
Bastards!
But then, maybe it would be good if they sued - I suspect that it would be even more counter-productive than Stupid Rich Person, Gerry Harvey's, attempt at public relations
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